WWF Vote Ruby

Threatened by coastal development, water pollution, and heavy marine traffic, the number of Chinese pink dolphins have drastically been reduced over the past twenty years. Together with the World Wildlife Foundation, Ogilvy & Mather lead the fight to save these rare creatures. Except, we were going to do it differently.

Each year the Hong Kong Beauty Pageant is one of the countries most widely publicised events. This year, we entered our own favourite to win; Ruby the Pink Dolphin, a fifteen year old Chinese Dolphin. Ultimately she failed to win the crown, after being disqualified in the first round, but her story continued through additional press coverage, and a controversial second commentary, broadcast on the internet.

The Vote Ruby microsite was created by the Ogilvy digital team, with myself as Art Director, Designer, and Developer. From concept to creation, this was a project to demo all the new flat design and CSS3 tricks available to our main clients. With a little bit of PHP built in for the live vote counter, this simple, flat, responsive, Foundation-built site was built to be quick loading on any device.

Ruby Online