I’ve spent my career working in a diverse cross-section of industries, from some of the world’s largest creative agencies to small tech startups. I’ve worked as a designer, creative technologist, creative director, software developer, hardware engineer and product owner. As a passionate globalist, I’ve worked on three continents and have experience in Asia, Europe, and North America. In my free time, I do what makes me happiest; I make things. I brew beer, I cook food, I create art and I design inventive gadgets and products for my house.
Every day and every project, I embrace the unknown and strive to understand more about what’s driving change both inside and outside of today’s businesses. I hunt for organizations and products that could evolve to meet new consumer needs. I discover the inventors who will become welcome partners in solving never-before-seen problems with never-before-seen solutions.
Karakoram is a global Developmental Innovation Consultancy that disrupts conventional thinking and builds solutions to the world's toughest challenges. We use rapid prototyping and Agile production methods to create everything from physical and digital platforms, organizational design, and experimental policy.
I was asked to create and lead the Brandwidth New York City office, with a specific focus on business & product innovation consultancy. In this role, I directly led Brandwidth’s relationship with the United Nations, with whom Brandwidth was named Innovation Partner of Record in February 2020.
I joined Brandwidth to assist in the planned transition of the firm from a digital advertising agency into an innovation consultancy with improved margins and profitability. Applying a focus on new technologies, methodologies, and tools, Brandwidth Innovation was redesigned from the ground up to tackle human-centric innovation & disruption challenges for clients like Toyota, API, DOW/DuPont, and the British Government.
Glorious Labs was co-founded by myself and a Facebook SVP for whom I was working as a consultant, researching improvements to Facebook’s ‘SocialVR’ efforts around Oculus. The project was dedicated to improving the way ‘average consumers’ capture & share 360° content. This project was spun off into an independent company in 2015.
Within Leo Burnett Hong Kong I was largely focused on the development of creative direction/ creative technology solutions for clients across mainland China and abroad. This involved the development of custom Computer Vision platforms for clients like Vidal Sassoon, as well as physical hardware builds involving COTS open-source platforms.
The Marketing Store is the largest manufacturer of toys by volume on earth, designing and producing most of the McDonald's Happy Meals toys. I was hired by the global Director of Technology to research and prototype new ways of having phone and screen to toy interactions, studying new ways for children to play. This role offered a unique opportunity to split time between Hong Kong and the factories in Shenzhen China, as a senior creative in the R&D/Skunkworks department within a large manufacturer while expanding my abilities in rapid manufacture and physical R&D.
I was recruited and relocated to Ogilvy Hong Kong from Isobar Boston to reboot Ogilvy's innovation, product, and R&D offerings for the wider China region. In this role my responsibilities involved working with new and existing clients to create new physical or digital products and platforms that might scale to solve individual market challenges. One of Ogilvy's first forays into product and innovation, the challenge of this role was managing the multicultural and multidisciplinary nature of the solutions, often involving multiple languages, cultures, and production skillsets including manufacture. Some of the challenges involved researching and prototyping new phone-to-world interactions over WeChat for nighttime shoppers in crowded Chinese cities, as well as the redevelopment of client products. This role allowed me to explore physical manufacture as well as electrical engineering as expanded options to solve entrepreneurial problems.
I was hired at Isobar as their first 'Innovation Designer' and founding member of the Isobar R&D 'NowLab', after the conclusion of my first startup. Isobar was interested in applying the same entrepreneurial tools used in the Boston startup community to solving digital and physical problems for clients like Adidas and Reebok. In this role, I co-lead the partnership between Isobar and the MIT Media Lab, where we applied emerging technologies to focused applications with our existing clients. These included early uses of Affective Computing for emotion-based marketing, early phone to screen interactions using UDP connections (prior to Sockets.IO), and a world-first use of early Computer Vision to create custom experiences for Reebok.
At Digitas Boston I was hired to work on innovative projects for the P&G brands. I partnered alongside internal and external developers and designers to build and produce products in the early advertising technology world.
Excursion Boston was my first major startup, created while I was still a student in Boston. Excursion was the city's first platform that tracked public transportation in real-time, offering residents a tool to know when their bus or train would arrive. Created as a practical solution to waiting for the T in the snow and ice, Excursion required nearly 2 years of lobbying the Massachusetts government to allow me access to GPS data which I could then parse into count-down information. In order to make this project profitable, I partnered with local cafes which offered discounts to commuters who would prefer to wait inside for their public transportation, tied to the length of time they would have until their train or bus arrived. A short wait would automatically offer them a drink discount, a longer wait would offer a small meal discount - a win for riders and local business.