I’ve spent my career working in a diverse cross-section of industries, from some of the world’s largest advertising agencies to small tech startups. I’ve worked as a designer, creative director, software developer, hardware engineer and product owner. As a passionate globalist, I’ve worked on three continents and have experience in Asia, Europe, and North America. In my free time, I do what makes me happiest; I make things. I brew beer, I cook food, I create art and I design inventive gadgets and products for my house.

Every day and every project, I embrace the unknown and strive to understand more about what’s driving change both inside and outside of today’s businesses. I hunt for organizations and products that could evolve to meet new consumer needs. I discover the inventors who will become welcome partners in solving never-before-seen problems with never-before-seen solutions.

Work History


Chief Innovation Officer & President N. America
New York City | London

I was asked to create and lead the Brandwidth New York City office, with a specific focus on business & product innovation consultancy. In this role, I directly led Brandwidth’s relationship with the United Nations, with whom Brandwidth was named Innovation Partner of Record in February 2020.

Key Accomplishments:

  • Led office from founding to profitability in less than 1 year, culminating in the six-person NYC office accounting for nearly 20% of global Brandwidth revenue in FY20, despite accounting for less than 4% of the global staff size.
  • Led client development with both traditional brands such as Toyota and DOW, as well as governmental and non-governmental organizations such as the United Nations.
  • Led product development on all United Nations projects, including platforms for improving diplomacy in shared Augmented Reality spaces, as well as unlocking refugees as a workforce-for-good, proving the viability of a ‘For-Good/For-Profit’ model.


Head of Innovation & Product

I joined Brandwidth to assist in the planned transition of the firm from a digital advertising agency into an innovation consultancy with improved margins and profitability. Applying a focus on new technologies, methodologies, and tools, Brandwidth Innovation was redesigned from the ground up to tackle human-centric innovation & disruption challenges for clients like Toyota, API, DOW/DuPont, and the British Government.

Key Accomplishments:

  • Pivoted the Brandwidth ‘Augmented Reality’ development team away from marketing and applied for opportunities within the government, NGO, and defense sectors, winning contracts against incumbents such as Airbus Defence and SDS Defence.
  • Led the team which applied for, and won, the first innovation hardware grant from the UK HM’s Government Digital Service. This £550,000 grant was offered to fund the world's first Augmented Reality ‘X-Ray Vision’ platform, allowing emergency response officers to see their workers inside a compromised building.


Co-Founder, Chief Technology & Product Officer
Glorious Labs
London | Hong Kong

Glorious Labs was co-founded by myself and a Facebook SVP for whom I was working as a consultant, researching improvements to Facebook’s ‘SocialVR’ efforts around Oculus. The project was dedicated to improving the way ‘average consumers’ capture & share 360° content. This project was spun off into an independent company in 2015.

Key Accomplishments:

  • Led all design, engineering and product development, including electrical &, mechanical engineering, software development, product design, and factory manufacture; managing a budget of USD$1,400,000.
  • Won ‘Top Pick’ in the AR/VR category at Tech Crunch Disrupt San Francisco, 2018


Innovation & Creative Director Consultant
Leo Burnett
Hong Kong

Within Leo Burnett Hong Kong I was largely focused on the development of creative direction/ creative technology solutions for clients across mainland China and abroad. This involved the development of custom Computer Vision platforms for clients like Vidal Sassoon, as well as physical hardware builds involving COTS open-source platforms.


Regional Creative Technologist & Sr Art Director
Ogilvy & Mather
Hong Kong

As Regional Creative Technologist & Sr Art Director, I was involved in leading the prototyping of emerging technology concepts for clients such as American Express, Louis Vuitton, KFC, and Rolex. My main focus was presenting concepts using under-utilised or emerging technologies such as holographic interactive displays, remote sensors, and second-screen Node.JS/Sockets.IO connections.