I’ve spent my career working in a diverse cross-section of industries, from some of the world’s largest advertising agencies to small tech startups. I’ve worked as a designer, creative director, software developer, hardware engineer and product owner. As a passionate globalist, I’ve worked on three continents and have experience in Asia, Europe, and North America. In my free time, I do what makes me happiest; I make things. I brew beer, I cook food, I create art and I design inventive gadgets and products for my house.
Every day and every project, I embrace the unknown and strive to understand more about what’s driving change both inside and outside of today’s businesses. I hunt for organizations and products that could evolve to meet new consumer needs. I discover the inventors who will become welcome partners in solving never-before-seen problems with never-before-seen solutions.
I was asked to create and lead the Brandwidth New York City office, with a specific focus on business & product innovation consultancy. In this role, I directly led Brandwidth’s relationship with the United Nations, with whom Brandwidth was named Innovation Partner of Record in February 2020.
I joined Brandwidth to assist in the planned transition of the firm from a digital advertising agency into an innovation consultancy with improved margins and profitability. Applying a focus on new technologies, methodologies, and tools, Brandwidth Innovation was redesigned from the ground up to tackle human-centric innovation & disruption challenges for clients like Toyota, API, DOW/DuPont, and the British Government.
Glorious Labs was co-founded by myself and a Facebook SVP for whom I was working as a consultant, researching improvements to Facebook’s ‘SocialVR’ efforts around Oculus. The project was dedicated to improving the way ‘average consumers’ capture & share 360° content. This project was spun off into an independent company in 2015.
Within Leo Burnett Hong Kong I was largely focused on the development of creative direction/ creative technology solutions for clients across mainland China and abroad. This involved the development of custom Computer Vision platforms for clients like Vidal Sassoon, as well as physical hardware builds involving COTS open-source platforms.
As Regional Creative Technologist & Sr Art Director, I was involved in leading the prototyping of emerging technology concepts for clients such as American Express, Louis Vuitton, KFC, and Rolex. My main focus was presenting concepts using under-utilised or emerging technologies such as holographic interactive displays, remote sensors, and second-screen Node.JS/Sockets.IO connections.